Instagram Stories

Over 250 million users use Instagram Stories to get their message out. Through disappearing content and live streaming, Instagram Stories is the perfect tool to get creative and showcase in-the-moment material.

Stickers — use them and use them often

Over the summer Instagram introduced location and hashtag stories, making the use of location and hashtag stickers more important than ever.

Now adding a location or hashtag sticker can make your story discover-able under the location tag or in a hashtag search.

Flagstaff, Arizona

Image for post
Image for post
Image for post
Image for post

#NAUMoveIn

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

Once there, it may be selected to be part of a larger Instagram Story that anyone can view. When you click the location sticker on a posted story, you’ll be taken to a page full of posts from the same location.

What does this mean for you?

How to use this: events, campaigns and contests

As a result, we plan our stories to make sure we cover specific campaigns i.e. #MyNAUview while also tapping into larger ones at hand like #PhotoFriday, #Flagstaff and Arizona too.

Bonus tips — up your Instagram game

Create a color post

Image for post
Image for post

Add a link

Repurpose live video

When a live broadcast ends, you’ll see “Share” at the bottom of the screen. When you do, the video will be available for 24 hours, just like all other Story content.

Did your livestream not go as planned? You can tap an option to discard the video instead.

Tip: Make sure to save your live video. You can edit it and share on your other platforms as well.

Written by

It’s always a great day to be a Lumberjack! Join the conversation and share your #NAU story.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store