Monthly recap: August 2017
If we thought July was busy, our August social activity was off the charts. During our summer months, our social streams were filled with content that generated excitement and had our audience wishing they were back at NAU.
With the start of the school year and the return of our Jacks, we spent a good chunk of August laying out our goals, strategizing and planning out our social calendar. Summer planning allows us to prepare as much as we can in order to stay agile for those unforeseen moments that inevitably appear.
NAU Social office hours
Between strategizing and collaborating for our own content, we’re also continuing to work with departments across campus to maximize engagement and get the word out. We held our first NAU Social “Office Hours” this month and look forward to holding another later in the semester. Thanks to Academic Transitions Program, Fraternity and Sorority Life, NAU-TV, Health Promotions and NAU Career Services for attending!
Facebook — Mastering the art of the share
65,206 likes (+864), 445,889 monthly reach
Every month tweaks to Facebook’s algorithm affect the manner in which posts are received. Based off our of summer reading, we continued to focus on posts that have the share factor.
Posting day in and day out can be a challenge. One of the best ways to overcome posting fatigue is through themed content. Your audience will know what to expect and it will greatly help with your planning.
We like to kick off our week with #MotivationMonday posts. Spread a little cheer and your followers will pass it on.
Play up your strengths & connections
When planning out our coverage, we always check to see who we know and who we’ve worked with in the past. Since the trust has already been established, it’s often easier to work with these people at a moment’s notice and when we have new ideas we’d like to try out.
In our latest Lumberjack Q&A live stream, we brought together various student workers: Zach (Housing and Residence Life RA), Marisa (NAU Orientation), Nemanja (NAU 100 instructor)and Emily (NAU Student Solutions Center). Utilizing our connections, we were able to build a diverse panel of students to share their expertise with incoming Jacks and their parents, too.
There’s nothing worse than coming to the party after the candles have been blown out.
When you’re covering an event, make sure to capitalize on the content and share in a timely manner. During #NAUMoveIn we were able to front load our coverage and shared our official Move In video that same day — reaching nearly 42,000 people.
Our Facebook coverage also spotlighted NAU’s freshmen class picture. With 10,720 reactions, comments and shares and a reach of over 111,000 people, it was another example of social media’s role in reinforcing traditions and school pride.
Twitter — in this moment now
32,831 followers (+850), 1,440,000 impressions, 637 mentions
Through our Twitter content, we shared why life in the 🌲 is best and helpful tips for students and their families for making the move to NAU.
Tip: Make it once. Share it multiple.
Posts with visual images perform better than text alone. One simple way to step up your game is by adding quotes or sayings to your pictures. Not a graphic designer? No problem — there’s apps that do it for you.
With apps likes Wordswag you can make one post and then resize and customize for the different platforms. Yes, that’s right. You can make Instagram Story, Facebook, Twitter, LinkedIn and Pinterest sized posts all at once. Time saver ✔️
Instagram — sharing the beauty of NAU
29,865 followers (+922)
We’re always on the lookout 👀 to capture those magical moments. From summer days in Flagstaff and the first day of school — we were there with our phones ready to tweet, snap and roll!
Earn Those Likes
What makes a great photo? In the moment scenes, the natural beauty of your surroundings and posts that get people reminiscing and talking.
Most liked post
Our most liked post of the month? Our #PhotoFriday feature of downtown. An iconic Flagstaff building + sunset = perfect summer post.
Most commented post
What get’s people talking? Sneak peeks. This month, we revealed the newly renovated South Dining center a few days before #NAUMoveIn. Our Instagram album received the most comments of the month.
🙌 You’ll be making your way to south campus for this. Swipe for your preview of the new duB 👍
1,422 Likes, 53 Comments — @nauflagstaff
Tip: Get to know your audience. We compare our most liked posts versus our most commented and most engaging to see the similarities and the differences. Knowing what type of posts generates each helps us to better plan and create our content.
Knowing that our Instagram audience favors scenic shots of Lumberjack Country, we used Instagram Stories to complement our coverage and gave our Jacks a behind-the-scenes tour of campus and the area.
Snapchat — in this moment now
4100 followers (+500)
Authenticity is key
Let students be your voice. It’s a fact students respond better to fellow students.
While we love being able to have the reigns (we can breathe a little easier), we also know that our Jacks are pretty amazing. Don’t be afraid to pass the keys (with instructions) and let them do their thing.
In fact, for Welcome Week the majority of the week we had student takeovers to provide that authentic, unfiltered view of what it’s like to move to campus and figure out your new home.
We also had a special Takeover this month thanks to the Center for Science Teaching and Learning.
We followed their journey to Madras, Oregon and experienced the path of totality through their eyes. While we in Flagstaff had partial visibility due to the cloud coverage, on Snapchat — they went dark.
This month Instagram amped up their Live Stream game by allowing users to replay live streams for up to 24 hours after the live video has ended, rather than it simply being deleted. This is a great way to increase the life of your story.
Lumberjack Tip: Download your Instagram Live video, trim/edit it, and upload it to other platforms to extend the life.
A Look Back, A Look Ahead
Fall, football, and a countdown to Homecoming. We can’t wait to see what’s in store.
Until, next month —