Professor Spotlight: Janice Sweeter

Behind the lens with this School of Communication professor.

You may have had a public relations or advertising class with her, or just recognize her bubbly personality illuminating the Communication Building — Dr. Janice Sweeter is always looking to make connections and share stories.

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Q: Hometown?

A: Phoenix, AZ

Q: Blue or gold?

A: Gold

Q: Flagstaff summer or winter?

A: Yes, please

Q: Do you prefer the spring or fall?

A: And those. Love all seasons here!

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Q: When did you come to NAU & why?

A: Delighted to celebrate one year teaching in Strategic Communication.

Q: What is your favorite spot on campus?

A: Watching students pour through the doors of the COM building

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Q: Where’s the best place in Flagstaff to grab a bite to eat?

A: Kickstart. Love the friendly spirit there.

Q: What is the best piece of advice you’ve ever received?

A: Make the pie bigger instead of worrying about how big is your slice

Q: What is a tip every Lumberjack should know?

A: Jump enthusiastically on any opportunity to learn

Q: What is your favorite thing about working at NAU?

A: NAU is the Disneyland for smart people

Q: What do you want students to know about NAU’s Strategic Communication department?

A: Strategic Communication encompasses public relations, advertising and merchandising — powerful, real-world experience to launch careers in communication

Q: What is something students might not know about you?

A: I was Little Miss Firecracker — sash, trophy and all. Age 6.

Q: Describe your typical day on campus.

A: Start the week with the New Media Engagement class, impressed to see the students navigate the ever-shifting landscape of digital marketing. Greet the early risers at 8 a.m. Tues/Thurs in PR Case Studies and Research to help companies figure out where they went wrong (and sometimes got it right) in company crises, disasters and scandals. Scurry to the PR lab for an interactive session with my PR Writing students, watching them craft compelling PR materials that are clear and concise. Guide the budding ad professionals in Creative Advertising Strategies as they learn about consumer behavior, creative positioning and executions for popular packaged goods — this semester, it’s pizza! Chat with students about their dreams, goals and challenges during office hours and in the halls. Stay in touch with colleagues and explore new ideas to keep classes fresh and engaging and contribute to our community. Rinse and repeat.

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Q: On the weekends where can we expect to find you?

A: Hiking or hanging out with my family!

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Q: Favorite Quote

A: “People are about as happy as they make up their minds to be.” — Abraham Lincoln

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