So you’re taking over our Insta?

Your #MyLifein5 Takeover Guide

We’re so excited to have you on our account! Review our tips, tricks, and guidelines before going LIVE on @nauflagstaff ⬇️

Before starting — check the following:

😃You’ve thought about WHY you’re doing the takeover.
Tip: Complete our Takeover strategy sheet

🗓 You have time during the day to actively engage with our followers

• DO sign up for a Takeover if your schedule allows you to dedicate time to answering questions & posting
• Do NOT sign up for a Takeover if you will be in classes all day long and unable to post for an extended period of time

🔋 You’re fully charged — start your Takeover with a fully charged phone & clean camera

Takeover Order

1️⃣ Takeover Frame & Get to Know Me slide this gives the audience context on who you are 🎤🏈🤸🏼‍♂️🎨

2️⃣ Your 5 Pics to Get To Know You — this gives our audience more insight into who you are and they can ask you questions about your involvement, passions

3️⃣ Introduction Video with Question Sticker — this is your opportunity to connect with viewers & garner questions 🤳🏼🤔❓Encourage the audience to ask questions about your areas of expertise!

4️⃣ Today’s Plan/Schedule — Provide an outline of what your takeover day will look like. This not only provides more insight into your day but also show when you’ll be online (and offline too) 💪💼🗓

• Breakfast
• Gym
• Lab
• Lecture
• Club Meeting
• Club Event

5️⃣ Outro — Thank the audience for joining you. Share your handle for people to reach out to ask my questions (if you’d like)! 📱👋🏼

Instagram features to use

What fun is a takeover if you don’t get to use Instagram’s many story features?

🔗 Links — some answers can be too complex for one story. Use the story link feature to direct audiences to NAU webpages on specific topics like housing, clubs, sports, etc.

TIP: Customize the link text to give more context and avoid long webpages.

📸 Add Your Photo — sometimes you can’t capture something in just one photos.

• Use “add your photo” to share more than one image on a story!

📱 Gifs & Stickers — make your content visually engaging!

Add NAU stickers & gifs by searching

• NAUFlagstaff
• NorthernArizonaUniversity
• LouieLumberjack

📊 Polls & Quizzes — keep your audience engaged. Use polls & quizzes to share fun facts, NAU history, or even to help you decide where to have lunch!

🗣 Mentions — make it easier for those you mention in your takeover stories to share your content!

Tip: Posted already and forgot to tag? You can now go back & add them after you posted!

Best Practices for Answering Questions

• You don’t have to answer ALL questions — prioritize NAU & Flagstaff related questions.
• ONLY answer what you know/what you can speak to
• Respond to DMs in our inbox directed at you
• Answer once — answer similar questions in one explanation
• If answering a question that involves more than one story post, add question sticker to each story post OR add text to provide context to the post
• If you receive inappropriate questions or messages during your takeover — screenshot and send immediately to NAU Social team member

Best Practices for a Engaging Takeover

• Be YOU — have a cool room? Use it as a backdrop. Taking an interesting class? Showcase it. Having a good lunch? Share it! Remember, social media showcases YOU and YOUR perspective 👀
• Post Consistently — Consistently is key. Spread content throughout the day & avoid having hour gaps between story posts ⛔️
• Answer questions promptly & creatively — make sure your answers are to the point & find ways to answer questions creatively! 🎨
• The 50/50 Rule — Share a variety of visual content. We suggest 50% photos, 50% video.
• Make Your Stories Stand Out — Use GIFS, draw on your stories, add additional photos! Keep thing fun & loose to keep it authentic & visually unqiue.

⚠️ What to Avoid ⚠️

• Avoid sharing personal information — phone numbers, ID cards, addresses, passcodes. Remember, you’re sharing with ALL of NAU!
• Don’t post others without their permission — let your friends & peers know when you’re filming.
• Keep it clean! — avoid sharing things you wouldn’t want your parents to see.
• Altering our account — do not change any settings on the @NAUFlagstaff account. This includes our profile picture, bio, story highlights, etc

Last Piece of Advice

HAVE FUN!

Enjoy your moment in the Lumberjack spotlight.