Social Recap: June 2017
Summer. Summer may bring “down time” for some, but at NAU Social we ramp up our social efforts to keep our audiences engaged and connected — no matter how far away from Lumberjack Country they may be.
Facebook: Mastering the art of the share
63,936 likes (+1611), 2,152,022 monthly reach
When we post on Facebook, we think share first. Taking into account the platform’s algorithm and focus on video, we created content that would get people reminiscing and reinforce their Lumberjack pride.
June was full of events that celebrated our Lumberjack lifestyle — National Get Outdoors Day, National Trails Day, the first official day of summer and National Mascot Day.
Our goal was to not only get people talking and share their memories of their time at NAU and Flagstaff but also to come up and visit. Whether for a campus visit or to take a walk down memory lane — our videos help evoke sentiment and take action.
This month was also a month of announcements. When we want to share our most important news and updates — we turn to Facebook where we have the largest reach. Despite our summer reach dipping, the news of this program didn’t go unnoticed. Rather, it received 71 shares, the most for a news piece for the month.
Twitter — in this moment now
31,151 followers (+442), 1,300,000 impressions, 740 mentions
Everyday there’s new trending hashtags (and #nationalthisdayorthat celebrations). How do you decide what to join in on or pass?
First — see how you can relate it back to your audience or location. If you can customize it and make it yours — jump on in and let the celebration begin.
We started off July the best way possible — #NationalDonutDay giving Lumberjacks a special blue and gold treat. While most of our Jacks missed out on the sweets — we passed out our donuts to our #NAUOrientation attendees (and parents too 😉).
Like always, we used Twitter to capitalize on news, events, and trending hashtags. And most importantly, interact and engage. Some of our best performing tweets of the month were not original content, rather our quote interactions.
Lumberjack tip: You don’t need to RT all the time. Sometimes quoting a tweet and adding a comment can do wonders.
Instagram — sharing the beauty of NAU
28,627 followers (+285)
With summer showing off the beauty of Flagstaff, it makes sense that our top posts for the month were nature themed.
With the Instagram algorithm constantly changing, we’ve managed to stay on top of the game. How? Our engagement.
One way we’ve stayed on our A game is by using our stories to stay on top of the Instagram feed and be seen by more people. Because Instagram stories shows up in real time, our audience experiences our posts as they happen.
In contrast, due to Instagram’s algorithm one may see our latest Instagram feed post a day or two after we publish it.
How can you fix this? By using stories to promote a new post, especially one that is time or event specific. This was the case for our #NAUSummer campaign where we highlighted summer travels both on our Insta story and main feed.
Use call to actions
Sometimes, your audience just needs a little push. Through our #NAUSummer campaign we featured various Lumberjacks and encouraged people to direct message us or tag us in their summer pics.
After scrolling through the hashtag, we discovered the gem below which ended up having 71 saves, our highest ever.
Lumberjack Tip: Don’t be afraid to reach out and connect on social.
Our best posts come from user generated content. When we see something that catches our eye, we send a message. Most likely the person you’re messaging will be just as excited as you to share their story and be featured. And when they’re excited, it becomes contagious.
Instagram post by Northern Arizona University * Jun 14, 2017 at 12:01am UTC
1,517 Likes, 7 Comments - Northern Arizona University (@nauflagstaff) on Instagram: "When this is your classroom for…
What do you do when students are gone? You go directly to them.
This month we kicked off our summer takeovers where Lumberjacks have the opportunity to show what an #NAUSummer looks like for them. Not only did we have current students takeover our account but our newest members of the Class of 2021 who were on campus for Orientation.
A Look Back, A Look Ahead
We closed out the month with some exciting news that we makes proud to do the work we do everyday.
For the second year in a row, our university was named #1 in the country for social media engagement.
We know that this award is because of you — each and everyone of you has played a part in getting us here. So THANK YOU for working with us, for sending us ideas and please continue to do so.
We’ll see you in the social world. Don’t forget to join the #NAU conversation and share your glimpse of Lumberjack life 💙 💛 .